The design of a logomark for a retail or public space. The logo will be applied to three strategic marketing materials in keeping consistent with the company brand image.
Focuses on the overall visual branding design for the actual retail or public environment from Project A. Students have the option to include a new logotype or think of alternative brand elements. A holistic approach to understanding the big picture as well as the details in necessary.
To create a communication system based on a historical look at cave paintings, icons, patterns, pictographs, languages, hieroglyphs, phonetic alphabets and the concept of semiotics (context related meanings).