Design II

Syllabus

Introduction

Exercise on typography and legibility.

typography and legibility

Project 1

Promote a charity event of your choice that is associated with a celebrity. Design graphics to apply to a t-shirt.

Preliminary Sketches

white t-shirts

 

black t-shirts

Project 2

Create a print or online ad for a consumer product of your choice. Your design will be applied to both vertical and horizontal formats. You will also create production ready files.

advertisting layout

Final PDF Mockup

Project 3

A case study, where you will research to understand your subject and its positioning in the market. Based on this information you will create a design strategy, develop the design and produce 3D tactile mockups. Next step is to create a photoshoot of the items within an appropriate context. The process is documented in the form of a horizontal tabloid size case study and saved as a multi-page PDF document. The project is about branding or promoting a cafe or restaurant in your neighborhood. You will design the logo and apply it to three collateral items.

PDF Case Study

final layout