Exercise on typography and legibility.
Promote a charity event of your choice that is associated with a celebrity. Design graphics to apply to a t-shirt.
Create a print or online ad for a consumer product of your choice. Your design will be applied to both vertical and horizontal formats. You will also create production ready files.
Final PDF Mockup
A case study, where you will research to understand your subject and its positioning in the market. Based on this information you will create a design strategy, develop the design and produce 3D tactile mockups. Next step is to create a photoshoot of the items within an appropriate context. The process is documented in the form of a horizontal tabloid size case study and saved as a multi-page PDF document. The project is about branding or promoting a cafe or restaurant in your neighborhood. You will design the logo and apply it to three collateral items.
PDF Case Study